– The mattress major distributes toys and other goodies to these little ones through the ‘Share the Magic This Christmas’
Bengaluru, 27th December, 2022: To capture and spread the magic of Christmas, this year Magniflex India organized a donation drive to celebrate Christmas with children at NGOs across the country. Magniflex India came up with a campaign ‘Share the Magic This Christmas’ where all its franchise stores hung out a red Christmas bag, encouraging people to donate toys for the underprivileged children. Each gift had a personalized message attached to it. And on December 23rd Mr. Anand Nichani, MD, Magniflex India, donated all these toys to the NGOs named Madilu Sevashram that shelters children.
Through the campaign, Magniflex India appealed to its customers, as well as the general public, through social media and banners across its franchise stores to donate goodies for children. The collected toys were distributed to NGOs in different cities, including Bangalore, Delhi and Ahmedabad on December 23rd to make it a memorable experience for children. Magniflex India collected more than 100 toys and shared the gifts with the NGOs named Shishu Gruh in Ahmedabad and Sarbat Da Bhala Charitable Trust in Delhi that shelters above 100 children.
Mr. Anand Nichani asked each child to express their joy and share memories associated with the celebration after the gifts were distributed. To make their day more fun and joyful, they played a few Christmas-themed games, including Pictionary, and sang Christmas carols. The children unwrapped their Christmas presents and expressed gratitude to the Magniflex team as well as all those who contributed to the effort in helping bring smiles on their faces.
Speaking on the initiative, Mr. Anand Nichani, MD, Magniflex India, said, “Christmas is the festival of gifting. Every child deserves to experience the joy of receiving Christmas gifts. We hope to bring joy to every child and are dedicated to creating a more compassionate world. Magniflex is all about making people feel at ease. So, we’ve decided to be Santa for the kids this year. We want to thank everyone who took the time out from their daily schedule to donate and make these kids feel special this Christmas. It gave me a great sense of satisfaction on distributing the gifts to the children at the NGOs.”
Mrs. Maithili, a customer who contributed to the campaign by Magniflex India, said, “Every year we celebrate Christmas within the family circle. This year, we decided to celebrate the festival a little differently by sharing the joy of Christmas with others. I am thankful to Magniflex India for coming up with this initiative, because through them I was able to bring some joy to the underprivileged children.”