Reliance Retail grocery format is back with its highly anticipated mega sale festival, Full Paisa Vasool Sale (FPVS), scheduled from January 23rd to 26th. Company’s newest and hottest digital platform, JioMart is leading the sale from the front along with Smart Super stores, Smart Point & Reliance Fresh. The “Full Paisa Vasool Sales 2021” will offer huge savings on all kinds of grocery items ranging from staples, packaged food, home and personal care, fruits and vegetables, dairy, General merchandise & Apparel at JioMart as well as Reliance Fresh & Reliance Smart stores. Additionally, customers shopping on JioMart, can get their purchases delivered at home for free, with no minimum shopping limit.
The FPVS festival is known for running unique and innovative ad campaigns. In the previous edition, it featured FPVS ambassador “Genie” who listed out the offers to the shoppers while entertaining them. Reliance Retail has roped in a popular female celebrity, Rashmi Desai & Genie, who appears in all the 13 TVCs and digital content. The brand’s integrated 360-degree campaign will feature TVCs and engaging social content on platforms, such as Facebook & Instagram. The tonality of communication is light, jovial and friendly. The campaign will goes live from Jan 18th and continue till 26th Jan, the last day for the sale festival.
Full Paisa Vasool sale feature unmatched deals & prices on entire Grocery requirement & covers entire pantry needs for the home maker. JioMart Full paisa vasool sale offers Massive discount on range of Cold drinks, Biscuits, Dry fruits, Shampoo, Soaps, Masala & apparels etc. Currently JioMart is available in 200+ cities across India