Samsung Launches 2021 Soundbar Lineup in India; Brings World’s First 11.1.4 Channel Soundbar for a Room-Filling Experience

·         Q Series soundbars come with exclusive Q-Symphony technology that seamlessly syncs audio from Samsung QLED TV to deliver 3D sound

·         Introducing SpaceFit Sound that analyses your TV’s physical environment and provides immersive sound tailored specifically to your space

·         Enhanced Dolby Atmos® technology range for an elevated sound experience

Bengaluru, India – July 10, 2021 – Samsung, India’s largest and most trusted consumer electronics brand, has launched its 2021 Soundbar lineup, including the world’s first 11.1.4 channel soundbar ushering in a never before rich and immersive surround sound experience.

The new Q-series, A-series and S-series soundbars are carefully tuned at the Samsung Audio Lab in Valencia, California to make each in-home entertainment experience perfect – be it binge-watching your favorite show or action movie or playing heart-racing video games.

The new soundbar lineup will be available at all leading consumer electronics stores, and across online platforms, including Samsung’s official online store Samsung Shop from July 7, 2021.  

The new and premium Q-series soundbar, an epitome in audio technology innovation, comes with the world’s first 11.1.4 channel that enables consumers to enjoy the most realistic three-dimensional audio. To help consumers experience perfection, Q-series soundbars come with Samsung’s signature Q-Symphony technology that plays surround sound from TV and soundbar simultaneously, creating incredible audio synergy.

For a real cinematic experience, all models of Q-series support Dolby Atmos/DTS:X. The audio experience is taken to an all-time high with Samsung’s SpaceFit Sound technology that automatically analyses the surrounding environment and provides an optimized sound experience. That’s not all, when a game device is connected to your TV, the soundbar automatically switches to the Game Mode so that you can solely focus on enjoying the game. The new lineup has Amazon Alexa built-in, making it easy to take full control of the listening experience.

To address the demands of Indian consumers for high wattage soundbars, the new A-series soundbars come with enhanced wattage. This series comes equipped with Dolby Audio/DTS Virtual:X, a 3D sound made with Samsung’s exclusive audio processing technology, providing an immersive surround sound simulation. Its new Bass Boost feature allows users to add ‘more boom’ with a simple click, while the Adaptive Sound Lite technology automatically enhances voice clarity and optimizes sound for TV series, sports, and news, depending on content.

The S-series soundbar comes stylishly design wrapped in a premium fabric along with smart usability and mind-blowing sound experience and is a perfect addition to any living room. Without a central speaker, those sitting near the edges of the room can often only hear the sounds closest to them. This series includes a central speaker that replicates a room-filling cinema-style environment. For those who play music from their mobile devices, Tap Sound makes it as simple as tapping a device to the soundbar to play music.

“In-home entertainment is one of the most important stress busters today as work and play boundaries continue to fade. Our 2021 Soundbar lineup has been designed to offer premium sound experience with stylishly elegant looks. With innovative features and industry first technology that are truly game changers, the new lineup is designed for those looking for the sound of perfection. In a time when consumers have access to an endless range of content, soundbars help elevate their audio-visual entertainment experience,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

Price, Offers, where to buy:

The 2021 Soundbar lineup would be available on Samsung’s official online store, Samsung Shop and select Samsung Smart Plazas from July 7, 2021.

The Q series soundbar models – Q950A, Q900A, Q800A, and Q600A will be available for INR 147,990, INR 111,990, INR 61,990 and INR 43,990 respectively.

A series soundbar models A670, A550 and A450 will be available for INR 47,990, INR 33,990 and INR 27,990 respectively.

S series soundbar model S61A will be available for INR 47,990.

Consumers buying the soundbars can avail up to 10% additional cashback of up to INR 6,000 on all leading credit and debit cards of HDFC Bank, ICICI Bank, Axis Bank, Federal Bank and Bank of Baroda.

All Soundbars will come with 12 months of warranty.

Q series

Dolby Atmos/ DTS:X: Enjoy a real cinematic experience with ultimate 3D sound from all the directions at home. Q950A and Q900A will support true Dolby Atmos through its full range driver with the waveguide. Q series models Q800A and Q600A will also be support true Dolby Atmos via Samsung patented technology, the Acoustic Beam that acts as upward-firing speaker delivering an immersive overhead sound.

True 11.1.4 Channel Soundbar: With the first 11.1.4 channel in the world that sends out detailed expressions of sound motion in 11 directions, one can enjoy an unprecedentedly rich and stereoscopic sound. This is unrivalled new sound technology from Samsung that perfectly reproduces all the motions around the world.

Up-firing rear speakers: Waveguide technology, engineered by Samsung Audio Lab, enables up-firing speakers project audio above you, maximizing the overhead and surround sound effect.

Q-Symphony: Awarded as the best CES innovation, Q-Symphony allows your soundbar to sync with your Samsung TV, together creating immersive sound. It combines and enhances sound through the soundbar’s front, side, and up-firing speakers as well as the TV’s speakers, giving you a new level of acoustic immersion so you can experience content like never before.

SpaceFit Sound: SpaceFit Sound automatically analyzes the surrounding environment of your living space and provides the optimized sound for you.

Game Mode Pro: Powerful up-firing speakers, acoustic beam and strong woofers of soundbar provides multi-dimensional 3D dynamic sound optimized for gaming. The soundbar automatically switches to Game Mode when connected to your Samsung TV so you can focus on playing.

One remote: Samsung soundbar has the same interface with Samsung TV so one can control the soundbar too with a Samsung TV remote. One can turn their soundbar on and off and control various features like mute, sound effects and EQ settings with the remote control for Samsung TV.

Built-in Amazon Alexa: Take full control of the listening experience with built-in Amazon Alexa.

Music streaming made easy: Airplay2 is newly supported through OTN enabling it to be used to stream audio from iPhones and other Apple ecosystem devices. Tap Sound is a feature that mirrors the mobile sound to the powerful soundbar by a single tap. You can also enjoy your mobile screen on the TV and mobile sound through the soundbar simultaneously in a more immersive way.

A series:

Dolby Audio/ DTS Virtual:X: It is a room filling technology that fills up your room with virtual surround sounds. It analyzes the scenes based on big data and sends out the sounds to right places, providing a perfect surround sound experience regardless of the numbers of speakers or their locations. If you want to enjoy a richer surround sound, optional rear speaker SWA-9100S will be able to provide it.

Bass Boost: This feature delivers more power and allows users to add ‘more boom’ with a simple click so you can feel every beat.

Adaptive Sound Lite: Adaptive Sound Lite provides the optimized sound for TV series, sports, and news by automatically analyzing the audio tracks of each content.

Inbuilt Subwoofers: The great bass of an in-built wireless subwoofer brings your entertainment to life.

One remote: Samsung soundbar has the same interface with Samsung TV so one can control the soundbar too with a Samsung TV remote. One can turn their soundbar on and off and control various features like mute, sound effects and EQ settings with the remote control for Samsung TV.

S series:

Side horn speaker with acoustic beam: This technology provides a true surround sound experience that completely dominates the space. Acoustic beam has multiple up-firing holes. Each of these holes works like a single speaker and generates more dynamic and panoramic sound effects. Side horn speaker mounted at both ends of the soundbar has a spacious delivery with sound acting like a megaphone that amplify sound. Side horn speakers with acoustic beam will spread the sound surrounding you from a simple all-in-one form factor.

Premium fabric design: Wrapped in a premium fabric to fit beautifully into any interior, it is a sound system designed to be part of your home. The soundbar’s timeless look combines natural expression with dimension and durability. The texture and its curved shape design, together with cutting-edge technology, matches the exceptional feeling of room-filling sound.

Built-in Amazon Alexa: Take full control of the listening experience with built-in Amazon Alexa.

Music streaming made easy: Airplay2 is newly supported through OTN enabling it to be used to stream audio from iPhones and other Apple ecosystem devices. Tap Sound is a feature that mirrors the mobile sound to the powerful soundbar by a single tap. You can also enjoy your mobile screen on the TV and mobile sound through the soundbar simultaneously in a more immersive way.

About Samsung Electronics Co., Ltd. 

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry and LED solutions. For the latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN

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