Sony BBC Earth launches ‘Young Earth Champions’ in partnership with Climate Warrior Bhumi Pednekar

Being indoors has made us realize just how energizing it is to be outdoors and has given us another reason to be a lot more compassionate towards our planet. Last year also made us take notice of the sweeping environmental crisis, pushing us to work towards building a better tomorrow for the next generation. There is a dire need to elevate the voices of the youth and drive them towards positive call for action as their small steps today can make a big difference in the future.

Adhering to this, Sony BBC Earth is launching its IP ‘Young Earth Champions’ in partnership with Bollywood star and Climate Warrior Bhumi Pednekar, who is a strong advocate of environmental conservation through her flagship initiative – Climate Warrior. Together, via this nation-wide contest for all climate-conscious students, Sony BBC Earth and Bhumi Pednekar are presenting a platform that not only recognizes & rewards innovative ideas, but also inspires the young minds of India to think about a better and a more sustainable future.

Backed with an intent to inspire kids to be catalysts for conservation early on, the contest will be open for 5th to 9th standard kids who have to send in entries for the most innovative ideas that will make our cities and communities more sustainable. Bhumi Pednekar along with an expert will judge this initiative and select one lucky ‘Young Earth Champion’ who will be featured on the channel. Not only that, the top 10 winners will get to virtually interact with Bhumi Pednekar and have an invigorating conversation on doing our bit in preserving the Earth and co-existing with it.

For more details on the initiative, log on to http://www.sonybbcearth/youngearthchampions

Bhumi Pednekar, Bollywood star and Climate Warrior, says, “Climate change is upon us and its real. Through my initiative of Climate Warrior, I diligently try to highlight the seriousness of the crisis and its repercussions. I am glad that Sony BBC Earth echoes the same beliefs and with ‘Young Earth Champions’ is offering a great platform to trigger exchange of creative ideas among kids, who have the power to bring about change. I am looking forward to an encouraging participation from incredible, young talents and a stimulating discussion about a sustainable future”.

Sony BBC Earth

Sony BBC Earth is a premium factual entertainment channel by MSM Worldwide Factual Media – a Joint venture between Sony Pictures Networks India (SPN) and BBC Worldwide.

Sony BBC Earth is home to BBC’s award-winning factual programs and work of some of the world’s foremost factual film makers. Rooted in the philosophy of ‘Feel Alive’, the channel promises grand visual spectacle, positive insightful storytelling and a new perspective to knowledge and entertainment.

The channel has diverse content offering ranging from for fun, insightful science, nature and wildlife to adventure and human interest stories with shows like Blue Planet II, Dynasties, Trust Me I’m a Doctor, Rick Stein’s India, Bang Goes the Theory, Deadly 60, Planet Earth II, Fishing Impossible, Where the Wild Men Are with Ben Fogle etc.

The channel is broadcast in SD & HD and available in English, Hindi, Tamil and Telugu across India.

Follow Sony BBC Earth on Facebook.com/SonyBBCEarth, Twitter.com/SonyBBCEarth, Instagram.com/SonyBBCEarth. For more information, visit www.sonybbcearth.com

About Sony Pictures Networks India (SPN)

Sony Pictures Networks India (SPN), is an indirect wholly owned subsidiary of Sony Corporation, Japan.

SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV – the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including India’s Best Companies to Work For 2020 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.

Sony Pictures Networks India Private Limited is in its 25th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com

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