This Independence Day, Nickelodeon says #SochKaroUpgrade & take care of the planet

National, August 14, 2020: The 74th Independence Day of India is being celebrated with much grandeur and fervor by leading kids’ entertainment franchise – Nickelodeon under its initiative #SochKaroUpgrade.  This week-long campaign intends to throw light on environmental issues we are facing and the simple ways to bring about a change.

Locked up in our homes, we all have realized that we have been misusing the gift of mother nature & taking the freedom that comes with it for granted. The campaign actively seeks individuals to take the pledge on to protect nature and lists three commitments including planting a tree, discontinue the use of plastic bags, and save water.

The Nicktoons bring the message of #SochKaroUpgrade in a light hearted yet impactful manner through its films .The franchise is extensively promoting the campaign on-air and on digital with promos and through an array of activities to drive awareness on steps to bring about a change. A popular doodle artist Woodledoodledesigns also did a series of graphic illustrations to drive the message to social media audiences. To extend support to this initiative, influencers and child celebrities including Riva Arora, Ruhaanika Dhawan, to name a few, will pose as eco warriors & take the #SochKaroUpgrade pledge.

Child-actor Ruhaanika Dhawan, commented,” It is very important for everyone to have clean water and a green environment. Mother nature has been so kind to us in so many ways and now it is our turn to give it back. I have been constantly trying different ways to reuse plastic milk covers as plant pots and use the water that drains out from the air conditioner. In fact, I have been urging my friends to come forward and opt for ways to take action against climate change.”

“People across the world don’t realize how serious climate change really is and they take it very lightly. Now, that we learn about it in schools and also witness it when we see trees catching up fire due to global warming and the water level in oceans are increasing with every passing day; it’s becoming scarier and an issue to be spoken about. But our generation will be the one to hopefully correct all the wrongs that were being committed in the past. At home, we have switched to cloth or jute bags instead of one time use plastic bags and we urge everyone to take a step towards saving the mother nature. We want people to know, just because climate change is not going to affect you in the future doesn’t mean it’s not going to affect ours. To contribute to this situation, I along with my friends and family will come forward and take a pledge to save mother earth.” Expressed Aakriti Sharma on the undying issue of climate change.

About Nickelodeon India:

Nickelodeon India has established itself as a thought leader by being the No 1 channel in the kid’s category with a household availability in about 120+ million households. The franchise boasts of a bouquet of channels like Nick, Sonic, Nick Jr and Nick HD+ catering to kids across all age groups from Tots to Teens. The franchise today has the largest original content library in the country with over 500+ hours of content and plans to add over 200 hours this year. The franchise is a home to the most legendary iconic characters like Motu Patlu, Rudra, Golmaal Jr, Pakdam Pakdai and Shiva on Nick and Sonic; and Dora The Explorer, Paw Patrol , Peppa Pig on Nick Jr and marquee international properties like SpongeBob, The Loud House, Kung-fu-panda, Avatar, etc. on Nick HD+. The channel continues to engage and entertain kids across India through large scale experiential formats, consumer product range and with digital and online presence.


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