RB launches nationwide #DisinfectToProtect awareness campaign

The campaign advocates the need for keeping surfaces clean and disinfected to help break the chain of infection

 National, April 20, 2020 – In order to raise awareness on disinfection to help fight germs, RB’s leading disinfectant brand Lizol has launched a nationwide awareness campaign #DisinfectToProtect. The campaign focuses on educating people on the need for keeping surfaces clean and disinfected to help break the chain of infection.

Commenting on the launch of the awareness campaign, Narasimhan Eswar, Senior Vice President and Managing Director, South Asia, RB Hygiene said, “Post our pledge to donate 1 million litres of Lizol and Harpic to support the frontline workers and healthcare institutions across multiple Indian states, we are now looking to educate our consumers with the right information that will help them break the chain of infection.” 

The campaign will comprise of several short-educational films all shot at home featuring prominent faces of the film industry including Kareena Kapoor Khan, Saif Ali Khan, Ganesh Venktataram & Nisha Venktataram, Twinkle Khanna, Ritesh Deshmukh & Genelia D’Souza urging people to stay at home and disinfect frequently used surfaces.

Sukhleen Aneja, CMO & Marketing Director, RB Hygiene South Asia added “At this point in time, protection and precaution are key to fighting viruses. It has become extremely critical to maintain good hygiene at home by regular hand washing, disinfecting surfaces, maintaining social distancing etc. These are the only way to help break the chain of this deadly infection. With Lizol’s #DisinfectToProtect campaign we would like to raise awareness on the need for disinfecting not just floors but multiple surfaces like tabletops, kitchen counters, door handles etc. We hope that with this campaign we can do our bit in raising awareness and making the world cleaner and healthier.”

The public service message has been put together by Mc Cann and inculcates necessary steps as has also been suggested by WHO on various platforms such as social distancing, hand washing and home disinfection.

About Reckitt Benckiser:

RB* is the global leading consumer health and hygiene company. Driven by a purpose to build healthier lives and happier homes, RB has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, its global brands help people live healthier & happier lives. RB has world leading Powerbrands which include household names such as Dettol, Harpic, Lizol, Woolite, Mortein, Vanish, Air Wick, Veet, Durex, Strepsils, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Scholl, Clearasil, Finish, Calgon. RB’s unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 RB employees worldwide.

For more information visit https://www.rb.com/

*RB is the trading name of Reckitt Benckiser group of companies

 

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