Focusing on semi-urban and rural areas, fintech start-up True balance launches Gift Cards for unbanked users
True balance targets Next Billion Users to provide financial services
Bengaluru, 18th September 2018: True Balance, Financial Services Platform has unveiled a new feature gift card in the mobile app. The gift card is a fast and secure recharge option for the users.
Continuing the promise to bring “Finance for billions “, the inception of Gift cards opens a new option for the unbanked users and is an impactful step wherein the bank related frauds are on a high. This unique feature would help the unbanked users/ users who don’t want to use bank details every time to recharge and pay bills on the True balance app; thus, introducing them to digital financial transactions.
This also is a positive step where; in case the user is a non-KYC user he would not have to worry about the monthly wallet limit and can use the Gift card to transact within the app ecosystem. App users can directly add the gift card of any amount from the true balance app. Being transferable; users may gift the gift card to their loved ones on any special occasion.
Gift cards have been outlined in different designs for special occasions. This option is available in true balance app and any retail outlets. Apart from this, users can also gain cashback by referring other users that True Balance is currently offering to both Prepaid and Post-paid users.
Speaking on the Gift card launch, Mr. Charlie Lee, CEO, True Balance said, “By launching gift card feature along-with telecom and utility bill payment support, we aim to bring financial freedom to our primary users; who are unbanked. We would bring safe and fast financial transactions on their doorsteps and connect the last mile.”
The launch of gift card feature is expected to address customer needs for recharging phone and other payment features from a single interactive interface. This also forms the basis for providing wider services and paves the way for the next revenue enhancing growth snippets.