Winning team to represent India at the F5WC five-a-side Football World Cup at Shanghai in September
Bangalore, 13th May, 2018:The second edition of the India Football Tour, sponsored by multi-dimensional sportswear brand Zeven, came to an electrifying finale in the city with the Ahmedabad team winning the coveted opportunity to represent India at the F5WC Football World Cup that will be held in September this year at Shanghai, China. Conceptualized by AddRush, a sports management company specializing in events and technology, India Football Tour is the official Indian qualifier tournament for the F5WC world finals.
An amateur 5-a-side football tournament, the IFT is played on a smaller field and has few key differences from regular football – for instance, there are no “Off sides”, and “Kick Ins” are used instead of “Throw Ins”. The objective of the IFT is to provide amateur footballers a chance to compete on a global stage with the opportunity to represent India internationally.
This year, the Zeven India Football Tour travelled to 8 cities to pick the best amateur teams that the country has to offer. The tour started in September 2017in Mumbai and went on to Kolkata, Ahmedabad, Hyderabad, Pune, Bengaluru, Chennai and Kochi.
The 8 city champions landed in Bengaluru for the finals, a league and knockout tournament on 11th of May at Active Arena, Marathalli. The Event was watched live on Zeven’s social media platforms.
Commenting on the success of the tour, Mr. Anshul Vyas, COO, Zeven, said, “We are delighted with the phenomenal response received for the India Football Tour. As football gains prominence in India, IFT is a game-changing platform that fuels greater interest and participation in the sport. As a home-grown brand, at Zeven, we believe in transforming the way sports are played and perceived in India. IFT is one of the most prominent efforts toward this end”.
Speaking about the event, Shree Harsha & Kush Bahuguna, Director of Addrush said, “India Football Tour is a tournament that provides a global stage to amateur players. Our vision is to encourage amateur footballers to come out and compete with India’s best. With India Football Tour being broadcasted live this year it will provide the same kind of spotlight that they have seen professional players get.”
Zeven, India’s young multi- dimensional sportswear brand is steadily making its way into the international arena and competing with international brands in technology, quality and performance. ZEVEN’s mission is to transform sports in India by making active sport an integral part of Indian life and thereby making a billion Indians play sport. Age, gender, income or location are all-irrelevant if one has the desire and commitment to play sport.
ZEVEN offers the very best products at competitive prices tailor made for India. ZEVEN has created footwear and apparel designed for Indian weather and terrain with special attention to Indian culture and requirements. This gives Indians perfection in terms of body fit, size and comfort. For more information, visit http://www.zevenworld.com/.
About Addrush Sports
Addrush is a new age sports management company specializing in creating events, infrastructure and technology. Addrush aims to create sports events that entertain and bring communities together while accelerating sports development.
With a focus on technology, Addrush aims to reinvent the way technology has been a part of the sports industry in the country. Addrush technology solutions enable sports associations in the country to manage their football development activities. The tech solutions accelerate the football development by bringing the entire footballing community under one seamless technology platform.