Exciting activities likegrape stomping, soap football, mechanical bull& zorbingunderline Zoomcar’s emphasis on ‘creating experiences’ for its customers
Bangalore, September 5th, 2017:Zoomcar, the leading self-drive car rental company is pulling all the stops to highlight its focus on‘creating experiences’ for its patrons. With its new mantra of ‘Never Stop Living’, it is all set to host India’s first-ever musical getaway, Zoomapalooza. Blending the thrill of music, the festival will be held on September 16, 2017 at MagnumArena Ground, 3/1, Sarjapur Rd, Carmelaram, Hadosiddapura, Chikkakannalli, Bengaluru.
Commenting on the announcement, Greg Moran, CEO & Co-founder, Zoomcarsaid, “Zoomapalooza is going to be nothing like anything that the country has seen before. Our vision was to create unforgettable experiences for our customers because that’s what brand Zoomcar stands for – excitement, indelible memories and a lot of fun. The high-octane event also drives home our brand message of ‘Never Stop Living’ as it promises a lot to look forward to, whether one is a music lover, an adventure seeker or simply someone who loves novel experiences. We are certain that this festival will help us foster an even deeper connect and engagement with our large and growing consumer base.”
With a marketing budget of Rs. 2 crore,Zoomcarplans to set a precedent for experiential music festivals in India and create a community of like-minded individuals. Along with the high-intensity musical extravaganza at Zoomapalooza, audiences can engage various experiences like grape stomping and soap football, mechanical bull, and zorbing. Zoomcar has tied up with some of the top brands in the travel, OEM, automobile, and F&B categories with multiple sponsorship deals for Zoomapalooza. Targeting college students and young professionals between 22 to 33 years of age, Zoomcar will run multiple ATL and BTL campaigns across various media including print, radio, outdoor and digital to promote the event. It will also run digital campaigns on Facebook, Twitter and Instagram and engage music, travel and lifestyle bloggers to spread the word about the festival online.
The festivalwill feature an eclectic mix of electronic music genres, with top international artists like Thomas Gold and DJ Alvaro headlining the event. Also performing at the festival will be some of the top artistsof the genre from India, including KC Jones, Thaikkudam Bridge, DJ Ivan,DJ Nash&Daddy’s Groove.One of the major highlights of the festival is a unique concept that blends high energy, music, and a non-intrusive concert experience via wireless tech. The larger-than-life event is expected to have about 4000 visitors with 30% of the tickets having been sold out already.
Zoomcar’s new logo, with the letter ‘Z’, signifies the ‘never stop living’ attitude represented by an eagle/bird taking flight. This resonates with the youth wanting to diversify into more experiential travel nowadays. Launched along with the promotional campaigns for Zoomapalooza, the logo is also a depiction of the brand’s bold and classy, yet vibrant and energetic, persona. The green colour of the logo signifies Zoomcar as an environment-friendly brand with sustainable practices.Tickets for the event are available on www.zoomapalooza.in,BookMyShow and Paytm.
Zoomcar holds the distinction of being India’s first 100% self-drive car rental company. It allows the user to rent cars by the hour, day, week or month. Founded in 2013 and headquartered in Bengaluru, its service is presently spread across 24 cities. Its vehicle catalogue offers a wide and extensive variety of cars for self-drive in India, ranging from hatchbacks to SUVs, Sedan, luxury vehicles at all-inclusive prices that include the cost of fuel, insurance and taxes. The company’s ever-expanding fleet is currently clocking nearly 3000 cars pan-India and increasing monthly.
For more information, log onto http://www.zoomcar.com and http://www.zoomcar.com/zap for information on ZAP, a platform which allows individuals to purchase one or more vehicles, lease the vehicle(s) to Zoomcar and earn money.
For further details, please contact:
Arun Joseph | 9880068347