New parents can celebrate their baby’s first birthday Fisher-Price style


~ Fisher-Price, a Mattel company, launches a digital campaign to celebrate the key milestone of a baby’s life ~

 ~ Campaign receives an overwhelming response within 20 days of launch with over 15,000 participants across India ~

Bangalore, September 05, 2017: Fisher-Price, the world’s leading brand for infant and toddler toys and baby development, gave an exciting opportunity to new parents to celebrate their child’s first birthday in grandeur. Staying true to its philosophy of providing babies with the Best Possible Start, Fisher-Price, launched the My First Birthday programme, a unique initiative to celebrate the all-important milestone of turning one. The campaign went live on 1st August, 2017, with an interactive microsite fp-mfb.inallowing parents to participate in the contest. The contest will remain open until 31st December, 2017.

The My First Birthday programme is active until the end of 2017, where parents are required to register the date of their baby’s first birthday and answer a simple question. Two lucky winners per month stand a chance to celebrate their baby’s first birthday in style with an exciting party box, which includes gifts for both baby and the parents. The Birthday Box is filled with party supplies, gift vouchers and other goodies worth INR 35,000/- (*T&C Apply)

About Mattel

Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel’s portfolio of global consumer brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and Thomas & Friends®, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at


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