Bangalore, September 2017: Taylor Swift’s new single ‘Look What You Made Me Do’ has created quite a stir across the globe. The sassy singer looks amazing adorned in platinum jewelry by Neil Lane in the new symbol-drenched music video, directed by Joseph Kahn. The video which premiered during the MTV Video Music Awards in Los Angeles on August 27, 2017 features the gorgeous diva wearing diamond drop earrings, along with layering necklaces, bracelets, and rings, all set in platinum.
Across the globe, designers prefer precious platinum to create master pieces because of its versatility, it is the most secure setting for any precious gemstone. A-listed celebrities have been donning exquisite platinum for star-studded events, red carpet and other appearances.
Platinum is a naturally occurring white metal; from the time that it is mined, till the final product this pure metal is absolutely white. The natural colour of this metal does not fade nor tarnish with time. It is a durable, dense and strong metal so it feels more substantial to the wearer as compared to other metals.
In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.