Godrej Appliances launches its range of front load washing machines with new Allergy Protect feature

The brand aims to capture 10% market share in the front load fully automatic washing machine category by 2020 ~

Bangalore, August 31, 2017:

Godrej Appliances, one of India’s leading players in the Home Appliances industry, has always endeavored to push research & development in its relentless effort to ensure that it provides its customers with cutting edge products and services. The core design features of the company’s products are based on the pillars of innovation and sustainability. Godrej appliances today launched its range of front load fully automatic washing machines under its sub brand Godrej Eon.

This range of machines comes equipped with a new feature called Allergy Protect, a superior wash programme, certified by Allergy UK that is effective in getting rid of seven common allergens and bacteria. Allergy Protect focuses not only on removing visible stains from clothes but also invisible allergens and bacteria allowing for a truly pristine wash. It also consumes less energy and water as it features another ground-breaking innovation – Eco-Balance technology, which optimizes water and electricity consumption depending on the size of the load.

The new range of washing machines is designed with various other distinctive in-built features that together redefine the concept of cleaning. It has 15 unique wash programmes to cater to the diverse laundry needs of the consumers, an anti-crease function to ease ironing and a rapid 15-minute wash programme that offers a short and convenient solution for less soiled clothes. It also packs a powerful wash with 3 levels of stain selection and foam protection system for better detergent removal.

Godrej’s new front load washing machines places convenience at the heart of its human-centric design philosophy, making them easy-to-use whilst also standing out from the competition.

Mr. Sanjeev Jain, National Sales Head – Godrej Appliances, said, “We have always been at the forefront when it comes to providing differentiated solutions in washing machines. We were the first to introduce toughened glass lids, colour options in washing machines, steel drum in semi-automatic washing machines, water and power sensing DAC technology and ultra-sonic wash technology. With our new technologies, Allergy Protect and Eco Balance in our front load washing machines, we have raised the bar on innovation even higher. We are already among the fastest growing brands in the washing machine category and with this new range, we intend to consolidate our position in the category.”

Mr. Rakesh Sial, Product Group Head – Godrej Appliances, said, “Prevalence of bacteria and allergens in clothes can lead to severe skin diseases especially amongst kids as they are more prone to infections. For a thorough wash, we need to focus on the visible as well as the non-visible contaminations on the clothes. Furthermore, water conservation has become a global need. Hence to combat these critical issues while focusing on the health of the consumers, we have enhanced our washing machine range with our foray into the front load fully automatic category. Godrej Eon Front load washing machine promises to make washing clothes a delightful and healthy experience and provide complete convenience to the consumers.”

The new range is available in capacities of 7Kg and 6Kg. It will be priced at between Rs27000-Rs34500.

About Godrej Appliances

Godrej Appliances is one of the largest players in the Home Appliances space in India and has always delighted the consumer with relevant technology across a wide range of products. In 1958, Godrej was the First Indian Company to manufacture Refrigerators and has now become synonymous with the category. The company is known for delighting the consumer with innovative, relevant and green technologies. Godrej has created many milestones in the Indian appliance space – be it in the environment/energy efficiency space, including the launch of the first green AC in the world (2012), launch of the first green refrigerator in India (2001), launch of the first 5 star range of refrigerators (2008), launch of the first inverter AC in India (2005), the first refrigerator with 6 Star Performance(2012) or a pure consumer delight space like the launch of the music refrigerator, DAC (Dynamic Aqua Power Control) Technology, Tilt drum and U-Sonic technology in washing machine or Steam Microwave Ovens and Pizza/Kebab makers in Microwave Ovens. In recognition for its efforts, the brand has been conferred with many prestigious awards and honors such as the Consumer Superbrand Award (2013-14, 2011-12,), ‘Voice of Consumer’ Award by Frost and Sullivan (2014, 2013), Reader’s Digest Trusted Brand- Gold (2015, 13, 12, 10, 09, 08, 07, 06), Business Superbrand (2011,10,08), ET Best Brands (2013-14), ET Promising Brand (2014-15); Consumer Superbrand (2009-10), ‘Most Innovative Company’ by Business Standard (2010), India Design Mark award for Green Balance ACs, Glitz Washing Machines and Edge Digi Refrigerator (2015,14,13), National Energy Conservation Award by Govt. of India, Ministry of Power, BEE (2015, 14, 09), Good Design Award by Japan Institute of Design Promotion for Edge Digi Refrigerator (2015) and many more. Both the manufacturing units of Godrej Appliances’ – in Shirwal and Mohali  became the first and only manufacturing units in the country to be honored with the coveted Platinum Green Co certification for their efforts in green manufacturing. Godrej’s focus on balancing consumer needs with the environmental cause has enabled the organization to redefine the technology landscape in the appliances industry – to the delight of both the consumer and the environment.

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