Amazon Cares partners with Akshaya Patra for implementation of the Ksheera Bhagya Scheme in 1300 government schools in Bengaluru

1,70,000 school children to benefit from this partnership

 Bengaluru, 30 August, 2017: In line with Amazon Care’s vision of transforming lives, Amazon has partnered with The Akshaya Patra Foundation to reach out to 1,70,000 children across 1300 schools, contributing to the Government of Karnataka’s flagship ‘Ksheera Bhagya’ Scheme in Bengaluru, Karnataka. Under the partnership, Amazon will help the Foundation in distributing and providing a healthy glass of milk to the school children, five days a week to help them be stronger, sharper and have a great start to their day.

The partnership was announced at an event held today at Govt. Kannada & Tamil Model Primary School, Cleveland Town, Bengaluru, in the presence of Shri Roshan Baig, Honourable Minister for Urban Development & Haj, Shri A. Manju, Honourable Minister for Animal Husbandry, Fisheries & Horticulture Department, Shri Mehroz Khan, Member of the Chief Minister’s Vision Group, Shri R Akhanda Srinivasa Murthy, MLA, Pulikeshi Nagar, Shri A R Zakir, Councillor, Pulikeshi Nagar, Smt Prabha Alexander, BEO, North Range 3and Mr. Gopal Pillai, Director & GM, Seller Services, Amazon India.

Akshaya Patra, in partnership with the Government of Karnataka, implements the Ksheera Bhagya Scheme to provide milk to school and anganwadi children in Karnataka.  This scheme ensures that children start their day in school with a healthy glass of milk, which is rich in protein and fat, essential for healthy growth and all-round development of children. This nutritious component also helps in improving their concentration in school. The partnership between Amazon Cares and AkshayaPatra will enable Akshaya Patra to implement the Ksheera Bhagya Scheme to provide milk to school children for five days of the week for this entire academic year.

Encouraging this partnership, Shri Roshan Baig, Shri A. Manju and Shri Mehroz Khan expressed their support for the scheme. They also spoke on the benefits of providing milk to school children on regular basis. They appreciated Amazon Cares for partnering with Akshaya Patra and this direction of transforming lives of the underserved children in the society.

Talking about the partnership, Mr. Gopal Pillai, Director & GM, Seller Services, Amazon India said, “In line with Amazon Care’s vision of Transforming Lives, we have partnered with the civil society at large to bring about transformation and betterment of the community. We work in areas of education, health, livelihoodand sanitation all over the country.  Today, we are delighted topartner with Akshaya Patra and contribute our bit in the Ksheer Bhagya Scheme, to help in the milk distribution across 1300 government schools in Bengaluru and ensure that these children get a healthy glass of milk every morning for their holistic growth.”

Mr. Shridhar Venkat, CEO, The Akshaya Patra Foundation said, “We welcome Amazon Care’s initiative to support the supply of milk under Ksheera Bhagya Scheme by the Government of Karnataka, which helps the child to start the morning in schools with a nutritious and healthy drink. With this support, we look forward to work with the Government of Karnataka in making the child’s morning healthy and energetic.”

 About Amazon Cares

Amazon believes that the most radical & transformative inventions are often those that empower others to unleash their creativity and pursue their dreams. Amazon Cares demonstrates the philosophy of being ‘good neighbours’ through the activities undertaken in areas where our employees and customers live. The Company imbibes this philosophy to empower and engage its employees, customers, sellers, local communities and other stakeholders in its contributions to create opportunities and transform lives. Amazon Cares currently runs several programs such as Gift a Smile that is transforming & enabling new ways of giving and Amazon in the Community that is empowering local communities with tools & services that enable them to create opportunities for their growth.  Additionally, Amazon Cares also works in the areas of Disaster Relief campaigns and has a robust Corporate Giving program under which it supports various initiatives like rejuvenation of water bodies, provides scholarships in the fields of innovation and technology and programs in health and nutrition like the support to the Ksheera Bhagya Scheme, etc.

 About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit

 About The Akshaya Patra Foundation: The Akshaya Patra Foundation is a not-for-profit organisation headquartered in Bengaluru, India. The organisation strives to fight issues like hunger and malnutrition in India. By implementing the Mid-Day Meal Scheme in Government schools and Government aided schools, The Akshaya PatraFoundation aims not only to fight hunger but also to bring children to school. Since 2000, the organisation has worked towards reaching more children with wholesome food on every single school day. Akshaya Patra Foundation is continuously leveraging technology to cater to millions of children. Its state-of-the-art kitchens have become a subject of study and they attract curious visitors from around the world. In partnership with the Government of India, various State Governments and inestimable support from many philanthropic donors and well-wishers; Akshaya Patra has grown from humble beginnings serving just 1,500 school children across 5 schools. Today, AkshayaPatra Foundation is the world’s largest (not-for-profit run) Mid-Day Meal Programme serving wholesome food to over 1.6 million children from 13,808 schools across 12 states in India.

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