‘Idea Jalsa’ Concert Tour 2016 reaches Bengaluru


In its 10th year, the 2016 ‘Idea Jalsa’ concert tour across 12 cities, will showcase more than 150 musicians to the music loving audiences

  • A talented & globally renowned artists set to enthrall the audience in Bengaluru

Bengaluru, March 22, 2016: ‘Idea Jalsa – Music for the Soul’ is back in Bengaluru and will feature Suma Sudhindra, a renowned Veena exponent of India along with The Legendary Padma Vibhushan Pt. Hariprasad Chaurasia on flutefollowed by a powerful Hindustani Classical Vocal Performance by the living Legend of India Sangeet Martand Padma Vibhushan Pandit Jasraj. The 12 city concert tour commenced from Chennai on February 5, 2016, and will now travel Pune and culminate in Bengaluru on the 26th of March.

Music finds itself at the core of Idea Cellular Ltd.’s brand building and customer connect strategy. Indian Music has the ability to reach out to a cross section of society, with no barriers of language, caste, creed, etc. ‘Idea Jalsa – Music for the Soul’ is a unique project which has been partnered by Idea Cellular Ltd. since its inception in 2006. It has grown from strength to strength and has come to stand for ‘excellence’ & ‘quality’, engaging the large community of music lovers across the country. As always, Idea Jalsa will bring together legends, maestros, stars, young maestros and the rising stars of Indian music, to showcase the rich cultural heritage of India. The Idea Jalsa platform has already presented more than 7,000 musicians across genres! A proud achievement for Idea Jalsa this year, is the support that the Ministry of Tourism, Government of India has extended.

“Idea Jalsa is the largest platform for Indian Music across genres, which has been established with the active support of Idea Cellular Ltd. and has crossed many milestones in its journey since 2006, e.g. entering the Limca Book of Records, reaching more than 30 crore audiences through its TV telecasts, being the 1st Indian Music project to be webcast live, telecast in 165 countries worldwide on Zee International and also being on 15 International Airlines’ inflight entertainment. We are very humbled that the Ministry of Tourism, Government of India has agreed to support this project with Incredible India.” said Durga Jasraj, Founder & Director, Art And Artistes.

Commenting on this occasion, Mr. Siva Ganapathi – Chief Operating Officer, Karnataka, Idea Cellular, said, “Idea Cellular has always considered music to be one of the important avenues to connect with our customers across the country. Idea Jalsa is one such platform which brings together legends, maestros, stars, and rising stars from the Indian music fraternity, to present a rich & diverse showcase of Indian culture for all music enthusiasts across the country and champion Hindustani classical music. We are happy to bring these unique performers and musicians to Bengaluru and are hopeful that our customers will join us in this celebration of music.”

Date:    Saturday, March 26, 2016

Venue:  Orion Mall, Bengaluru

Time:    6.30 PM

 Passes can be collected from:

 Passes can be collected from any Idea Exclusive store or by calling toll free No 1800 833 3003 to get the M-Pass via SMS on your mobile phone

About Idea Cellular: IDEA Cellular is India’s 3rd largest national mobile operator, with over 170 million subscribers. With traffic in excess of 2 billion minutes a day, Idea ranks among the Top 6 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 120,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at www.ideacellular.comand on the Aditya Birla Group at www.adityabirla.com

About Art and Artistes: India’s 1st Multi-Music Programming Company, Art And Artistes (AAA) was founded in 1999 by Durga Jasraj. Since 2009, Neeraj Jaitly has partnered with her. The company produced more than 400 live concerts across 65 cities in India & 15 countries; Live IP events/ musicals viz. Indian Music Academy Awards, Tiranga, Panchtatva Jai Hind, Idea Jalsa, and many more. AAA conceives customized concepts & has produced 35 Television programs for leading GECs (Star, Sony, Zee, DD, etc.), Regional TV Channels, as well as global TV networks. AAA is the pioneer in providing Music content for in-flight entertainment on 15 International airlines. The company has worked with

more than 10,000 Musicians across more than 200 Indian Music Genres. AAA holds 3 Limca Book Records – for the IP productions of ‘Idea Jalsa’, ‘Tiranga’ and ‘Panchtatva’.

Visit www.artandartistes.com      Follow ‘artandartistes’ on Facebook, YouTube, Twitter & Instagram


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